My Work
Executive-Level Content & Video – EY
Goal: Translate complex business strategies into engaging communications for executives and employees.
Action: Produced executive-ready PowerPoint presentations and internal video campaigns that highlighted key initiatives, data insights, and brand messaging.
Impact: Helped EY leadership deliver clear, impactful messages that resonated with both internal teams and external stakeholders.
LinkedIn Growth Campaign – Numerix
Goal: Boost brand visibility and engagement among financial services professionals.
Action: Designed and managed targeted LinkedIn ad campaigns, including video content and carousel ads for product launches and thought leadership.
Impact: Doubled the company’s LinkedIn follower base, significantly expanding Numerix’s brand visibility and strengthening its position as a trusted voice in financial risk management.
Numerix NEXT Global User Conference
Goal: Deliver timely, high-quality product education and updates to global users during a period of rapid market change.
Action: Partnered with executives and team leaders to plan and produce a video tutorial series focused on Numerix’s flagship products. Created 60+ product video tutorials under tight deadlines, ensuring content was accurate, engaging, and responsive to client needs during the COVID-19 pandemic.
Impact: The success of this initiative led Numerix to continue hosting the NEXT Global User Conference annually for the next three years, strengthening client communication and product adoption while reinforcing the company’s position as a trusted industry leader.
